Hi, I'm Asha

I am a

Yeah, I even coded this website.

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Motion Design

For my complete Motion Graphics Portfolio, visit my Vimeo.

SciShield Explainer Video | MOTION GRAPHICS

Following an approved voiceover, I concepted and executed a complete walkthrough video following brand guidelines from start to finish.

Mother's Day Promotional | ART DIRECTION, ILLUSTRATION

I conceptualized, developed, and drove the art direction for the project, ensuring a cohesive visual style throughout. I created original illustrations that brought the concepts to life and crafted all the animations. This hands-on approach allowed me to maintain creative control and ensure that every element aligned with the overall vision, resulting in a visually engaging final product.

UFC Bumper | MOTION DESIGN

This UFC-inspired motion design bumper is all about power, and excitement, using deep reds, dark colors which also was apart of the UFC's brand. I wanted to capture some of the intensity that would integrate well into their goals, which still having strong visual hierachy.

1911 Established Hard Cider | SOCIAL MEDIA, ART DIRECTION

I led the art direction for a candy corn hard cider ad that embraced a Halloween theme, designed for TV, YouTube, and social media platforms. Working closely with the team, I developed a visual concept that captured the festive spirit of the season while ensuring alignment with the brand’s identity.

Following an approved voiceover, I directed the design elements, color palette, and overall aesthetic, creating an engaging and fun ad that resonated with viewers across multiple channels. The final product effectively blended seasonal charm with a playful tone, making it perfect for Halloween promotions.

Graphic Design

Stock Market for Young People Campaign | ADVERTISING & MARKETING DESIGN

stock market for young people ad campaign

I was tasked with creating four unique graphics for an event aimed at helping young people learn about the stock market. Each graphic was tailored to fit different advertising platforms while maintaining a cohesive theme.

The designs were dynamic and engaging, using bold visuals and clear messaging to capture the interest of a younger audience. Each platform’s graphic was optimized for their specific format.

Yamaha Motor | GRAPHIC DESIGN

The company’s executives requested that employees, who had been working from home for months, return to the office. I was asked to design an exciting and unique banner to welcome the motorsports team back.

The banner needed to incorporate the company’s colors and typefaces to maintain brand consistency, while also conveying a sense of excitement and movement to reflect the dynamic nature of the team.

“I Can Eat Boogers Too” by Daniel Prokop | BOOK COVER DESIGN, ILLUSTRATION

i can eat boogers too redesign and illustration

I was tasked with redesigning a book cover for “I Can Eat Boogers Too!”, a humorous collection of stories about children and all the funny, awkward, and gross moments that come with them.

The new cover needed a whimsical style that appealed to parents, while still feeling light and playful. I incorporated colorful, organic elements to reflect the humor of the content, while ensuring the overall design had a mature, polished look to suit the target audience.

Kaiju Energy | PACKAGING DESIGN

kaiju energy japanese style copy and packaging design

I was tasked with designing a bold new look for Kaiju Energy, a concept inspired by Japanese culture and aimed at a U.S. market with a love for Japanese pop culture. The goal was to create packaging that celebrates iconic symbols like the Japanese flag and Godzilla while appealing to an energy drink’s primarily masculine audience.

I focused on a striking palette of red, white, and black, blending simplicity with strong visual impact. The design is both dynamic and fresh, breaking away from typical energy drink tropes like lightning icons. The result is a bottle that’s eye-catching and memorable, capturing the essence of “Kaiju” and Japan in a way that appeals to the brand’s target audience.

Product Design

award tag

American Shawman | AWARD-WINNING GDUSA UI DESIGN!

GDUSA21 Asha Ford 2021 American Shawman Winner

I was tasked with designing a welcome carousel for CBD American Shaman, a franchise known for its all-natural, high-quality CBD products. My goal was to create a design that evoked a sense of relaxation while staying true to the brand’s aesthetic and values.

Pixel Aesthetic Mindful App

Due to launch April 2025! Completely designed, illustrated, prototyped, and developed by me!

mindful app screenshot

This project was a challenge for myself. I wanted to combine my many skills to create my dream girly-aesthetic, 90's inspired web app. This desktop web will be available to download soon.

Every single aspect of my app has been carefully considered. I also did UX research & testing with my friends. Every page, with exception of the homepage, has only one fuction. My goal was to keep it simple, yet, super cute!

College of Art & Design | UI/UX Design

college of the arts presentation wireframe for college of the arts

Based on the client's goals of embracing wisdom & creativity, I designed & prototyped an application that targets 18-24 year-old students. It had to be accesible and simple to understand for new students, so they can quickly access scholarships, and important school events.

SPACED | UI/UX & Web Design

spaced design concept

I wanted to focus on the destination for this concept, because that is the incredible main feature. The very first thing the customer should see are these incredible images of planets that they can visit. I also designed this site with the intention of having plenty of negative space. I wanted to capture the expansive feeling of the universe in this design. I avoided any obvious sectioned divs to acheive this.

Coding Projects

Visit my GitHub account.

Pixel Aesthetic Mindful App | HTML/CSS, JavaScript, Electron JS

Due to launch April 2025! Completely designed, illustrated, prototyped, and developed by me!

mindful app screenshot

This project was a challenge for myself. I wanted to combine my many skills to create my dream girly-aesthetic, 90's inspired web app. This desktop web will be available to download soon.

Every single aspect of my app has been carefully considered. I also did UX research & testing with my friends. Every page, with exception of the homepage, has only one fuction. My goal was to keep it simple, yet, super cute!

Remembering the Hanzi | Python Terminal Program

app walkthrough screenshot RTH read me for RTH

Python is my favorite program! I wanted to combine my love for python with my love for Chinese language learning. I create this terminal-only program which quickly searches Hesig's 3000 hanzi characters and can retrieve the keywords he uses for them. You can also add your own pnumeonic devices for the associated keyword. Complete with written documentation. This saved me a lot of time personally in my studies! Github Link

Portfolio Site | HTML, CSS, JavaScript Website

screencap of this site

Following the brand book that I made for my personal brand, I designed and developed the site you are currently on right now! Complete with smooth animations & interactive elements.